We wanted to instill a feeling of home and a sense of belonging for this shoot. We chose to shoot in a high-tech home in Melbourne, Australia. With its strength and simplicity, the sprawling concrete structure epitomises modern luxury. A beautiful, blank, off-form wall is set behind a front garden filled with water. Surreal waterways twist through the house, giving the place a mid-century feel with warm minimalism. Surrounded by the city, this house achieves a sense of calm and becomes a sanctuary.
In its austere simplicity, the backdrop impressively complements the slick urban style and highlights our high-performance products both in styling and in care. The hair is decidedly sleeker as we explored different lengths and proportions in the shapes.
MODERNISTIC PHOTOSHOOT CREDITS
CREATIVE DIRECTION
KEVIN MURPHY
DIGITAL MOTION & PHOTOGRAPHY
John O’Rourke & Reuben Gates
HAIR STYLING
James Nicholson, Wade Blackford & Nathan Gorman
HAIR COLOUR
Kate Reid
HAIR STYLING ASSISTANT
Lucas Dowling & Phoenix Ly
MAKEUP
Kenneth Higgins & Chelsea Burns
FASHION
Emily Ward & Olivia Foulds
EXTENSIONS
Showpony