Coily
The curl pattern for 4A hair is a S-shaped coil you could wrap around a chopstick. Regardless of how thick or fine it is, almost all type 4 hair is fragile. Perhaps the most fragile of all the hair textures.
If density is fine think REPAIR-ME.WASH & REPAIR-ME.RINSE, and using RE.STORE as a treatment or co-wash works well.
To control frizz use YOUNG.AGAIN DRY CONDITIONER for a refresh and BEDROOM.HAIR to help you pump up your curls if they’re fine, all without the weight.
This hair texture is perfect for wash and wear styles and it becomes more about balancing moisture and humidity. You want to seal moisture in while keeping humidity out. Try using RE.STORE followed by EASY.RIDER for thicker hair. For fine hair YOUNG.AGAIN is your best friend. Believe it or not SUPER.GOO is an amazing way to hold curl and moisture levels in the hair. It goes on easily and can be left to naturally dry.
As type 4 hair is very fragile, if you heat style you need to always use HEATED.DEFENSE.
Recommended Regimen
EASY.RIDER
EASY.RIDER
EASY.RIDER
DESCRIPTION
Take it easy, and treat your hair as you style with EASY.RIDER, our defining anti-frizz crème designed to de-frizz and activate curl. Full of antioxidants and minerals, it provides the nourishment of a treatment as it delivers smoother, sleeker styles with flexible hold.
BENEFITS
- Controls frizz and activates curl
- Provides flexible hold
- Helps thicken fine hair, and soften thick hair
- Ideal for all hair types
- Sulphate, paraben and cruelty-free
INGREDIENTS
Camellia Sinensis Leaf Extract (Green Tea) has been revered for centuries for its powerful antioxidant properties. Helps to increase the feel of hair’s elasticity, and aids in moisture retention.
Pelargonium Graveolons (Geranium) Flower Oil provides shine and manageability.
KEVIN'S TIPS
An essential part of our CURL regimen, EASY.RIDER helps you create a truly modern look with soft, separated curls, and is also great for getting a lot of volume into the hair while leaving it looking really soft and lush.
SUPER.GOO
SUPER.GOO
SUPER.GOO
DESCRIPTION
Is it a paste? Is it a gel? No… it’s SUPER.GOO. Packed with super-hero qualities to create a firm-holding, rubbery-gel that dries to a slick natural finish. Super-defined texture and style are created from our no-flake, water-soluble setting and moulding gel, that not only enhances volume and hold, but doubles up as a great curl enhancer.
BENEFITS
- Firm holding, yet flexible rubbery gel
- Provides a slick, natural finish
- Defines texture and movement in the hair
- Water soluble
- Ideal for controlling all hair types
- Sulphate, paraben and cruelty-free
INGREDIENTS
Camellia Sinensis Leaf Extract (Green Tea) has been revered for centuries for its powerful antioxidant properties. Helps to increase the feel of hair’s elasticity, and aids in moisture retention.
Packed with an abundance of antioxidant and vitamin goodness, Bamboo Extract is also a rich source of mineral nourishment and a key ingredient to help protect the integrity of hair health.
KEVIN'S TIPS
Creating SUPER.GOO was all about creating something that provided me with thick, modern, chunky texture – I wanted more than a gel, something with a more modern feel that left the texture rough, yet gave a really strong hold. I also didn’t want crispy, crunch – I wanted moveable, modern chunky texture, which is the result you get from SUPER.GOO, an essential part of our STYLE/CONTROL regimen.
RE.STORE
RE.STORE
RE.STORE
DESCRIPTION
Repair, renew and restore dry, damaged, frizzy over-processed hair with RE.STORE, the third step in our 4-part system for intense repair. Our potent, cleansing and repairing treatment is bursting with the goodness of powerful superfood proteins and fruit enzymes that work to naturally bind moisture to help reconstruct damaged hair. With the help of amino acids, the building blocks of repair, RE.STORE helps to rebuild and restore hair’s elasticity strength and moisture levels.
BENEFITS
- Non-foaming, cleansing and repairing treatment
- A power-packed blend of proteins and enzymes
- Helps nourish, restore and replenish the hair
- Helps hair look and feel smoother and stronger
- Enhances manageability and shine
- Ideal for all hair types in need of targeted repair
- Sulphate, paraben and cruelty-free
INGREDIENTS
A powerful natural enzyme, Papain is from the Papaya and is known to help unlock and boost the potency of other ingredients that work to bind moisture, and improve hair’s overall elasticity.
Bromelain is an enzyme from the Pineapple that has the ability to penetrate the hair and provide targeted nutrition with weighing the hair down
A superfood rich in Amino Acids, Green Pea Protein delivers intense hydration to help nourish and replenish the hair.
Shea Butter delivers moisture to dry or damaged hair from root to tip, and helps repair and protect against environmental stressors, dryness and brittleness. Quickly absorbing, this naturally-good-for-you butter, helps rehydrate the hair and scalp without clogging the cuticles.
KEVIN'S TIPS
The REPAIR regimen is a 4-part system created to reconstruct and strengthen damaged hair. An essential part of our REPAIR regimen is RE.STORE, a non-foaming cleansing creme treatment that replaces both your shampoo and conditioner on the day of use – based on the latest in high tech skincare technology, RE.STORE is formulated to act just like a crème cleanser would act within your skincare routine. Here’s how it goes…Wash one and two, use both your REPAIR-ME.WASH and RINSE, and then on wash three – replace both with RE.STORE only. With continued use the end result is soft, shiny, repaired hair.